Sunday, May 1, 2011

In the News-Choc-Ola Returns

Choc-Ola, Everyone's Favorite Chocolate Drink, Returns!

If you've been looking for a shot of cow power, you can get it once again from a cold bottle of Choc-Ola, that long-ago chocolate drink peculiar to the land of Hoosierdom. If you grew up during the Baby Boom era in Indiana, you probably remember Choc-Ola, a soft drink invented by Harry Normington, Jr., in 1944 and bottled in Indianapolis for over forty years. Choc-Ola became harder and harder to find over the years, but it was recently announced that Dan Iaria of Indianapolis has acquired the rights to make Choc-Ola once again. His first bottle went on sale on March 21, 2011. Initially available only at Martin's Super Markets in northern Indiana, Choc-Ola will soon be on store shelves in other locations. So what does this have to do with Hoosier cartoonists? If you have ever seen a bottle of Choc-Ola, you know that there's a cartoon cow on the label. A cartoon cow on a product made only in Indiana? Doesn't that suggest that an Indiana artist was the creator? If anyone knows the answer to that question, please send it my way. In the meantime, drink your Choc-Ola, made with real milk, and gain some cow power.

Choc-Ola is back! And you can read more about it at the official website of Choc-Ola, the drink that gives you cow power! Shake well!
Text and captions copyright 2011 Terence E. Hanley

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